Shannon O’Hara | Fitness Blogger, ChezShanay

Tell us a little bit about yourself

My name is Shannon O’Hara and I’m 21 years old.  I grew up in Basel, Switzerland and moved to England when I was 18 to study Marketing at the University of Exeter.  I moved to London last summer to start a placement in marketing at Sky.

What got you into health/fitness blogging and who are your biggest inspirations?

I started my fitness blogging about a year ago to document my journey, post some healthy recipes that I make up and workouts I’ve tried.  I started my Instagram because I was posting so much food on my personal page and I thought my friends don’t want to keep seeing all these pictures of food!  So I started a separate one to focus solely on that.  I also really enjoy writing, so I thought my blog would be a good platform to let out my creativity.  My biggest inspiration would be Zanna van Dijk.  I started watching her YouTube videos at university  and followed her journey on Instagram, YouTube, her blog.  I also trained with her about a year ago!  Another big inspiration of mine is Lorna Janein terms of fitness and life goals.  I love that she has created a company behind her name; she is her brand.  The same with Kayla Itsines.  They are probably my top 3 inspirations.

How would you describe your style?

My style changes quite a lot but, I would say it is classic but quite girly.  I love neutral colours and basic designs.  I also love floral prints and pastels; my whole wardrobe is filled with black, white and pastels!

Buy Shannon’s Millie Mackintosh dress here and Stuart Weitzman boots here

If you were given £1m to spend on clothes/accessories, which luxury stores would you splurge that cash on?

Definitely Burberry because they have so many timeless pieces.  Louis Vuitton just because you have to.  And Chloe, and Chanel…

Where do you shop for clothes and accessories?

I grew up in Switzerland where we didn’t have Topshop or River Island, so I started to really love Zara and Mango over there.  Since I moved to England, I’ve been in love with Topshop.  I’ve also really gotten into Millie Mackintosh’s collection – I think it’s only available online.  I usually shop on the high street, mainly because of my budget restrictions haha!  For bags, I really like Michael Kors and Guess.

What’s the go-to fashion item in your closet that never fails to complete your outfit?

My Stuart Weitzman boots that I’m wearing right now!  I literally wear them with everything.  To work, town, out, with my gym leggings…

What is one item of clothing you won’t be caught dead wearing?


Where do you look for style inspiration? 

Mainly Instagram.  If I find an Instagram account I really like, I look at their blogs.  I’ve always really loved Shea Marie of ‘Peace Love Shea’.  I really like how she can be really girly and elegant but then really badass, which is pretty cool.  I love pairing a girly floral dress with a biker jacket and boots

Buy Shannon’s Miss Selfridge jumpsuit here

If you had to own one person’s wardrobe, whose would it be, and why?

Sienna Miller!  What a babe!  I love everything she wears and how she can pull anything off,  whereas with me I’m always thinking ‘Am I cool enough for this…?’

Buy Shannon’s Miss Selfridge shoes here

What luxury items are you currently lusting for right now?

I’m obsessed with the Valentino Rockstuds.  They’ve been around for a while now and still haven’t gone out of trend.  Every time I see them, I still want a pair and every colour looks amazing especially the pastel pink ones.  I’m obsessed with the Burberry trench coats because they are classics, and I really love the two-tone Celine handbags which are a little bit out of my budget right now!

Once Cashmere is launched, which luxury items would you like to save for?

Those 3!!  Get them on board!!

For healthy living, recipes and fitness tips, visit Shannon’s blog here  and follow her on Instagram @chezshanay



Tamara McCleary | Managing Director, Bonafide Supernova

Tell us a little bit about yourself


I currently work full-time in social media marketing at a creative agency.  I also do a lot of work with blogger outreach, PR and I’m also working on a startup at the moment to build their online profile.  Aside from that, I do some freelance writing and also manage my blog.

What got you into blogging and setting up Bonafide Supernova and who are your biggest inspirations?


When I was at university, I wanted to work in PR and I started blogging as a way to enter into the field.  I studied PR at university and it was a good way for me to have my own online portfolio.

I love female entrepreneurs and when we started the blog, we attended a lot of networking events.  One person who really stands out to me is Naomi Mdudu, founder of The Lifestyle Edit.

How would you describe your style?

My style is definitely a mix of high street and designer, and I also love vintage.  I also love a lot of colour; if you go on any of my social media pages, you’ll see a lot of colour but day-to-day, I wear a lot of black!  I love statement pieces and things that are a little bit quirky.

Where do you shop for clothes and accessories on a normal basis?

I go to Topshop quite a lot because it’s so easy and convenient for every day items.  I also love ASOS, Boohoo and Missguided.  For designer items, I really like Moschino, Vivienne Westwood and Marc Jacobs.

What’s the go-to fashion item in your closet that never fails to complete your outfit?

A fur coat (not real fur!) Obviously not in the summer but it just adds to every outfit.  I also think sunglasses add a lot of pizzazz to any outfit.

If you were given £1m to spend on clothes/accessories, what luxury stores would you splurge that cash on?

I would probably buy a lot of bags at Chanel, then a lot of shoes at Christian Louboutin.  Then Moschino.

What is one item of clothing you won’t be caught dead wearing?

At the moment, I really dislike those army loungewear suits.  I’ve seen quite a few people wearing them and I just don’t like them!

Where do you look for style inspiration?

I get a lot of inspiration from Pinterest and Instagram.  Also, I get a lot of fashion inspiration on the streets.  I see so many cool people on the streets with cool outfits.

If you had to own one person’s wardrobe, whose would it be, and why?

Rihanna.  Her style is just perfect!

What luxury items are you currently lusting on right now?  (Fashion and/or beauty) 

I love the Manolo Blahnik x Rihanna shoes collection, Moschino swimsuits, Sophia Webster heels, I want them all!

Once Cashmere is launched, what luxury items will you be saving for? 

A Chanel bag!

Follow Tamara on Twitter and Instagram, and check out her blog!



Nathan Rollinson | Founder, The Rollinson London

Tell us a little bit about yourself?

This last year has been extraordinary since my blog has taken off so much. I am half British and half Greek, which allows me to combine both backgrounds in my work. I grew up in the idyllic town of Cambridge and I am currently living in the eccentric city of London, where I have learned so much about fashion. I have always admired beautiful things and appreciate the finer things in life, something which I take from my fabulous Grandma

What got you into setting up The Rollinson London and who are your biggest inspirations?

I started with Instagram just over three years ago as a hobby, posting pictures of beautiful hotels I visited, delicious meals I was eating and fancy drinks – just like everyone else in my generation. This hobby turned into more of a career when I realised that I was gaining followers very rapidly, with over 40,000 followers in just under a year. I was gaining a lot of praise and positive comments on my photos, telling me that my photography skills were very unique and how I stood out from other Instagram users. I was inspired to write a blog about my travels around Asia for a few months which included beautiful scenery and hotels. It was during this period that I decided I wanted to become a blogger.My biggest inspirations are Instagram users @FilippoFiora and @matthewzorpas. They showed me that fashion can be accompanied with travel and I thought I’d give it a go!

How would you describe your style?

Mainly, a classic look with a feminine touch. Why can’t all guys love pink like I do? These days, guys’ fashion sense seems far too similar.  I like to be able to stand out from the crowd with my own trademark. For example, my black brogue shoes with a dash of Swarovski studs and a long satin black scarf shaped into a pussy bow around my shirt give a unique style for The Rollinson London.

Where do you shop for clothes and accessories on a normal basis?

GAP for white tees, Zara for everyday wear, Massimo Dutti for shirts and cashmere jumpers, Topman for suits, Ray Ban for sunnies and Gucci and Louis Vuitton for accessories.

What’s the go to fashion item in your closet that never fails to complete your outfit?

A pair of shoes or a bag always completes the whole look. Also, I prefer a neutral-coloured outfit with some drama shoes to draw attention.

If you were given £1 million to spend on clothes or accessories, what luxury stores would you splurge that cash on? 

Harrods has everything I could ever need, an A to Z of designers along with limited edition items. There are so many beautiful items in this store, but with the staggering prices, I guess I will have to save up!

What is one item of clothing you won’t be caught dead wearing? 

Anything with a snake pattern..!

Where do you look for style inspiration?

Classic movies and I am currently quite obsessed with outfits in history, especially the Georgian era and the 1920s.

If you had one person’s wardrobe, whose would it be and why?

David Gandy’s. His classic blazers, monk shoes and neutral toned outfits make it to easy to find a suitable combination. Whateverthe style you like, never be afraid to wear it.

What luxury items you are currently lusting  after right now?

It would be a dream to have a set of luggage from Globe Trotter for an Orient Express experience. I would also love to be covered head to toe in Gucci.

Once Cashmere is launched, what luxury item would you be saving for?

Fendi 2Jours in a grey tone – I have been keeping an eye on it for a while!

For style/travel tips, inspiration and just all-round goodness, check out Nathan’s blog.

Follow Nathan on…
Instagram – @therollinsonlondon
Twitter: @The_R_London
Snapchat – @the_rollinson

Outfit details

Outfit 2:
Blue checked skinny suit jacket 
Blue checked skinny suit trousers
Leather tassel loafer 
Silk tie 

Outfit 3:

YORK lace sneakers
Pink Roll Neck Jumper
Grey check skinny crop trousers 
Slim fit wool and cashmere overcoat 



Read our conversation with VICTORIA METAXAS

Tell us a bit about yourself

I’m half-English, half-Greek and grew up in Dubai, so I have a pretty international background.  After University, I embarked on a career in digital media, but knew my true passion lay in photography and fashion.  I decided to take part in a Fashion Photography course in Milan and spent some of the best six months there, learning Italian and discovering the beautiful country.  Following the course, I returned to London to work at the Net-A-Porter Studio.  Now if that wasn’t a jump right into the heart of the fashion world, I don’t know what is!  I remember the first day I started there, it felt like I was on set of ”The Devil Wears Prada”!  Last September, I decided to take the plunge and go full-time as a fashion and travel photographer, working with some of the biggest fashion bloggers in London.  And the rest is history!  I can say that the last six months have been the most exciting and interesting for me both as a photographer and blogger.  I can only imagine what the next six months will bring…

What got you into setting up Aurora Stories and who are your biggest inspirations? 

I would describe my style as classic and feminine. I’m all about warm tones and pastels, such as creams, camels, baby pinks, and so on.  I love putting together simple outfits with real statement pieces such as an interesting pair of shoes or a hat, for example.  I’m not a maximalist and not a fan of bright colours; it’s all about a classic look with an interesting little twist.

Where do you shop for accessories and clothes on a normal basis?

That’s a difficult question as I’m not one to stick to a specific store.  For basics, I love Zara; I think their elegant, simple designs are perfect for keeping your look sophisticated.  I have actually found myself shopping in Mango for a lot of accessories as well.  For shoes, I’m a huge fan of Aquazurra and LK Bennett. I love the feminine style that Kate Spade designs have.  For bags, Kate Spade create some beautiful pieces and of course, if you really want to splurge, you can’t go wrong with a cheeky purchase from Chloé or Prada.

What’s the go-to fashion item in your closet that never fails to complete an outfit?

To really complete an outfit, I have to say I love a great hat. I think it takes your look one notch up and gives you that little sparkle to stand out of the crowd.

If you were given £1m to spend on clothes/accessories, what luxury stores would you splurge that cash in?

I would buy my dresses from Dolce & Gabbana, their Sicilian-inspired prints are to die for.  I’d splurge on bags from Saint Laurent and Prada.  Shoes would come from Aquazzura, Gianvito Rossi and Gucci.  Hats from Borsalino and Lock & Co Hatters.  I’d have to of course grab a trench from Burberry and a beautiful tailored blazer from Balmain.  My jewels would come from Cartier and luggage from Louis Vuitton.  I think by that point, none of the £1 million would be left!!

What is one item of clothing you won’t be caught dead wearing?

I think more of a look than a piece. I really am not a fan of the oversized Scandi look that hit the streets last winter.  It was all about huge baggy tops, trousers and oversized coats, finished off with a pair of Stan Smiths.  I just felt the look wasn’t elegant in any way and was the total opposite of feminine.

Where do you look for style inspiration?

Shooting fashion bloggers for a living means I’m constantly aware of the latest trends.  I get a lot of inspiration from the girls I photograph, as well as other fashion blogs I follow, and of course Instagram.  You also can’t go wrong with checking out lookbooks of your favourite shops to get an idea of what’s hot this season.

If you had to own one person’s wardrobe, whose would it be and why?

I think it would be Olivia Palermo. I think she dresses with such sophistication and effortless style.  Her outfits always perfectly compliment where she is, whether in Paris, New York, on holiday, at an event… her looks are always bang on!  I would love to have her wardrobe for the day!

What luxury item are you currently lusting over right now?

I would love a pair of these fringe Gucci loafers – perfect height for walking around the city, but also keeping your look chic.  I also love these Aquazurra sandals – so gorgeous for your summer wardrobe!  Dolce & Gabbana have to be one of my all-time favourite brands.  I love the history and inspirations behind all their pieces.  This Sicilian-inspired dress is just the most amazing piece.  I also love this over-sized boater hat from Lock & Co Hatters

Once the Cashmere app is launched, what luxury items will you be saving for? 

Probably those pretty pink Gucci loafers. They will be the perfect accessory for this coming autumn.

For fashion/travel inspiration, check out Victoria’s blog!

Follow Victoria on…
Instagram – @victoriametaxas
Twitter – @VictoriaMetaxas

Outfit details 

Outfit 1:
Top and Choker – Boohoo
Jeans – H&M
Shoes – Mango

Outfit 2:
Hat – Lock & Co Hatters
Scarf – Zara
Shirt – Massimo Dutti
Skirt  – Forever 21

Outfit 3:
Sunglasses – Ray-Ban
Top – Zara

Outfit 4:
Dress – Michael Kors
Shoes – Aldo



Happy New Year!  Over here at Cashmere HQ, we decided to start the new year on a high by catching up with our girl, Elvira (founder of Carelle Style), to talk about all things luxury fashion and what makes saving with the Cashmere app really exciting for her

Tell us a little bit about yourself

My name is Elvira and I’m a 26 year old blogger living in South West London.

Name one thing most people don’t know about you

People always get surprised to hear that I’m half Nigerian and that I spent my childhood in Abuja; either they assume I’m Asian or South American but I’m a proper Naija girl lol!

What got you into setting up your blog, Carelle Style, and who are your biggest inspirations?

I started my blog as a pastime hobby after university, while looking for a job and then it developed into a deeper passion.  It’s great to see other bloggers turning their sites into brands and businesses, which is something I aspire for myself one day.  For that, my biggest inspiration is my mother, who has shown me what it takes to be a successful woman in business.

How would you describe your style?

I try to be cool, classic and effortless, which is just the better word for lazy ha!  Love fashion but if it takes me longer than 10 minutes to get dressed, I get bored.  I like anything that I can just throw on and look good without having to think too much about it.

Where do you shop for clothes and accessories on a normal basis? 

I actually buy a lot of stuff on ASOS for convenience but this season, I lost my mind in H&M.  I’ve been wearing my Saint Laurent Mini Sac Du Jour with everything lately.

If you were given £1m to spend on clothes/accessories, what luxury stores would you splurge that cash on?

The only luxury pieces I really invest in are handbags so I might pick up a couple of new ones.  I’ve been dying to get my hands on the new Faye bag from Chloe.

What is one item of clothing you won’t be caught dead wearing?

I once hated Birkenstocks so much and vowed to never purchase them, and now I have 2 pairs so never say never ha!

Where do you look for style inspiration?

Normally, I get inspiration from other bloggers whose style I admire, but lately, I’ve just been searching for cool editorial shots on Pinterest and Tumblr.  Also, I have been really inspired by edgy and editorial fashion photography online so that’s where I’ve sourced a lot of inspiration from.

If you had to own one person’s wardrobe, whose would it be, and why?

Rihanna is the ultimate style queen right now.  I love her fearless approach to fashion so I wouldn’t mind a peek in her closet.

What luxury items are you currently lusting after?

The Chloe ‘Faye‘ bag and a Zana Bayne choker.

For you, what is the most exciting thing about the Cashmere App?

I love the idea of responsibly shopping luxury.  For me, it always seems a bit naughty splurging on these kind of items. Therefore, Cashmere will allow me to have a more grown up approach to buying the luxury items I want.  I can’t wait to start saving!

To learn more about Elvira, check out her cool blog and follow her on Instagram: @carellestyle

Outfit 1:

Coat | Zara (old season)  | similar here, here and here

Fur Collar | Accessories Room

Sunglasses | ASOS

Blouse | H&M  (unavailable online) | similar here

Jeans | Dr Denim

Boots | H&M (unavailable online) | similar here

Bag | Saint Laurent Classic Y (old season) | similar here

Outfit 2:

Jumper | H&M

Blouse | H&M  (unavailable online) | similar here

Skirt | H&M 

Jacket | Dorothy Perkins (unavailable online) | similar here and here

Boots | Zara (old season) | similar here and here

Bag | Saint Laurent Classic Y (old season) | similar here

Cashmere is a smart savings platform that enables fashion-conscious millennials save towards and buy luxury fashion guilt-free and without having to dip into their personal savings.  To gain early access to the coolest new luxury fashion savings app, subscribe