Amber Gordon | Founder, Tailored Styling

Amber is the founder of Tailored Styling, a personal shopping/styling and image consultancy based in London/Surrey and fellow girl boss.  I reached out to her after being impressed with everything she’s achieved with her brand in such a short period of time and believed she would be a great fit for the Cashmere brand.

After shooting in Chelsea and a quick stop in the Chanel store on Brompton Road to pick up a pair of espadrilles for a client, we sat down for a late lunch at Aubaine and chatted about everything fashion.

Tell us a little bit about yourself

I run Tailored Styling, an image consultancy that offers personal shopping and styling services to men and women.  I deal with a vast range of clients ranging from those who aren’t confident with the way they dress, those starting a new job, or those who have had a huge change in their life, e.g. new mums.  Some people are able to see what works for them and what doesn’t, however some people might pick an item because they like how it looks on others and because it doesn’t work on them, it puts them off shopping.  I help those people feel more confident so that they are able to go out shopping on their own.

The other side of what I do is shop for people who are very on the ball about what they want and how they dress but are very time poor.  For example, a client could send me a message requesting a black dress for a particular event and because I have their sizes available, I can provide them with different options.  I also source items that are very hard to find.  There are quite a few angles to the business but that’s a quick summary of what I do.

What got you into fashion blogging/becoming a style consultant and who are your biggest inspirations?

I always knew I wanted to work in fashion.  I remember when I was about 10 and being really excited to go to the dentist because they had the fashion magazines on the table.  As a 10 year old, I used to love looking through Vogue at the dentist and checking the prices of items and was like ‘Oh my God, this shirt costs £1,000.  That’s so exciting!’  So I always knew I wanted to work in fashion.

I also have a degree in Fashion Journalism.  When I graduated, and lots of people experience this, I really struggled to find a job in fashion and I spent years interning even while I was at university.  When I got my first job and with subsequent jobs, even though I loved and learnt so much from them, I always had this feeling of unhappiness and I think deep down it’s because I’ve always wanted to work for myself.  About a year ago, I impulsively decided that I was going to set up my own business.  My boyfriend really helped me, he works for himself and was really supportive because it is a very scary decision.

Shop Amber’s Aquazzura shoes here

The blogging came in hand-in-hand with the business.  When I started, I did so much research on how to grow a business, how to get clients, etc because I was literally starting from scratch.  Everyone was saying to me that to drive traffic to your website, it’s really good to have a blog so I started blogging.  Now it has become part of the business rather than something to help the business and I actually really enjoy doing it.

Shop Amber’s Tom Ford sunglasses here

I’m very inspired by Natalie Massenet, founder of Net-a-Porter.  I love when she talks as she’s so calm and collected and really knows what she’s saying.  I really love the idea of being innovative and being the first one to do something and she, essentially, was one of the first, if not the first, to combine luxury with digital.  Part of buying luxury is the experience of going into the store and being very well looked after; it’s not ‘in and out’ like you find in high street stores which is why luxury and the internet has struggled to merge really well.  But she was able to make luxury fashion readily available online and she grew the business into something that’s so much more than that.  This is what I’m trying to do with my business – you have the main core of what you do and then you branch out to other ventures that are closely aligned and interlink with your main core.  She’s just amazing.

How would you describe your style?

When people ask me this question, I find it really difficult to answer.  I think I’m a bit of a chameleon.  A lot of girls have one go-to style and that’s their thing but I just love fashion so much that I can’t restrict myself.  Like one day, I want to be in ripped jeans and trainers and do the whole ‘undone-Rihanna-cool-thing’ and then another day, I want to wear a pencil dress with heels and want to be like Victoria Beckham.  I literally can’t pinpoint my style; I love dressing up, I love dressing down.  I just love fashion.

Where do you shop for clothes and accessories on a normal basis?

Although primarily what I do is luxury, for my own style I love mixing and matching high street with luxury.  Fashion is not about how much something costs, it’s about how it looks.  You can make a shirt from Topshop look like it costs £1,000 if you accessorise well with a good quality bag, or dress up a pair of jeans by wearing with a really gorgeous pair of heels.  I don’t really shop in specific places but for accessories, I tend to splurge.  I would rather save and buy less but good quality items.  Usually, I’d probably buy one bag a year and make sure that it’s really good quality.  I’ve probably got about 10 luxury designer bags, all of great quality and I’ll always buy something different every time – a different colour, a different shape so that I’ve got something for every occasion.  I do the same with shoes; I’d rather invest in really good pairs of shoes, right down to the trainers I wear almost everyday.  I do sometimes buy slightly cheaper shoes but in general I would rather spend more money on shoes, because you can then pair them with items you’ve bought on the high street and just make your entire outfit pop!  For every day clothes, and I think everyone does, but I really love Zara.  I also love &Other Stories.

Shop Amber’s dress from House of CB here

What’s the go-to fashion item in your closet that never fails to complete your outfit?

I don’t know if this counts but it’s my watch.  Sometimes I really want to dress up and sometimes I really want to dress down so there’s no one item I can say that goes with all my outfits.  But the one thing that always elevates my outfit the minute I put it on is my watch.  I think if you’re going to invest in something designer, it has to be a watch.  I could be dressed really casual wearing jeans, a t-shirt and Stan Smiths but the minute I put on sunglasses and my Rolex, it instantly takes my outfit up a notch!

Shop Amber’s Hermes Birkin handbag here

If you were given £1m to spend on clothes/accessories, what luxury stores would you splurge that cash on?

I would probably go to a big department store like Harrods.  Because my job involves shopping everyday, when I do shop for myself, I find it a bit of a headache and not as fun as it used to be.  Even when I’m with clients, I mainly take them to department stores.  I really like the convenience of having all the brands under one roof and I would just work my way up through all the floors! I would splurge in Aquazzurra for shoes, Balmain for some stand-out pieces like a really statement leather jacket and Chanel for accessories.

What is one item of clothing you won’t be caught dead wearing?

Like I said, I’m one of those people that really likes to try everything.  I love fashion so much that there probably isn’t anything I won’t try on and try to make it work for me.

Where do you look for style inspiration? 

Pinterest!  I never really used Pinterest properly until I started Tailored Styling.   I use it to get ideas for shoots.  For example, if I’m doing a still-life or I have a very vague concept of what I want to shoot, I go on Pinterest and search for it and use it as a reference.  I’ve also started doing that with my outfits.  For example, sometimes I’d buy something and won’t be sure of what to wear it with so I’d go on Pinterest and look at what other people are wearing it with and see what works for me.

If you had to own one person’s wardrobe, whose would it be, and why?

It would be Anna Dello Russo. Half of it is down to the way she dresses and the remaining half is down to her attitude. I think she has an amazing attitude towards fashion and style. She will wear anything, anywhere. She’s the type of person that would be in head-to-toe sequins to go grocery shopping and I absolutely love that. I think nowadays not enough people dress up anymore. I think people choose to ‘fit in’ and feel more self-conscious. Looking around, everyone here is in jeans and maybe 5 years ago, I would have felt ‘ Oh everyone is looking at me because I’m too dressed up’. But now, I don’t care. I love outfits that make you stand out and I love statement pieces and she just has so many in her wardrobe.

What luxury items are you currently lusting on right now?  (Fashion and/or beauty)

I really want Charlotte Tilbury’s Instant Look In A PaletteI love buying buying palettes; I don’t know why but they really excite me.  I think they are so cute and pretty.   I’m a bit of a perfectionist so I always like to top up my makeup during the day.  It gets really heavy carrying your makeup bag everywhere so I really want to get that because it makes it easier to top up your whole face.  I also really want the Gucci Dionysus bag.  I know it’s becoming a bit of an ‘it-bag’; like every blogger and editor has it but I’m really obsessed with it.  I want one of the printed ones because it’s slightly different and I love the shape.

Once Cashmere is launched, what luxury items will you be saving for? 

I am going to save for a Louis Vuitton holdall.  I usually steal my boyfriend’s when I’m going away but it means when we travel together, I never have one.  I love going to the gym and I want to save for a one of those 90s Prada rucksacks to use as a gym bag  They’ve re-released it and it comes in some really cool colours and I really want to get one!

For expert advice on image styling, item sourcing, wardrobe editing and lots more, visit Tailored Styling.  Follow Amber/Tailored Styling on Instagram  – @_ambergordon_ and @tailoredstyling.



 Shannon O’Hara | Fitness Blogger, ChezShanay

Tell us a little bit about yourself

My name is Shannon O’Hara and I’m 21 years old.  I grew up in Basel, Switzerland and moved to England when I was 18 to study Marketing at the University of Exeter.  I moved to London last summer to start a placement in marketing at Sky.

What got you into health/fitness blogging and who are your biggest inspirations?

I started my fitness blogging about a year ago to document my journey, post some healthy recipes that I make up and workouts I’ve tried.  I started my Instagram because I was posting so much food on my personal page and I thought my friends don’t want to keep seeing all these pictures of food!  So I started a separate one to focus solely on that.  I also really enjoy writing, so I thought my blog would be a good platform to let out my creativity.  My biggest inspiration would be Zanna van Dijk.  I started watching her YouTube videos at university  and followed her journey on Instagram, YouTube, her blog.  I also trained with her about a year ago!  Another big inspiration of mine is Lorna Janein terms of fitness and life goals.  I love that she has created a company behind her name; she is her brand.  The same with Kayla Itsines.  They are probably my top 3 inspirations.

How would you describe your style?

My style changes quite a lot but, I would say it is classic but quite girly.  I love neutral colours and basic designs.  I also love floral prints and pastels; my whole wardrobe is filled with black, white and pastels!

Buy Shannon’s Millie Mackintosh dress here and Stuart Weitzman boots here

If you were given £1m to spend on clothes/accessories, which luxury stores would you splurge that cash on?

Definitely Burberry because they have so many timeless pieces.  Louis Vuitton just because you have to.  And Chloe, and Chanel…

Where do you shop for clothes and accessories?

I grew up in Switzerland where we didn’t have Topshop or River Island, so I started to really love Zara and Mango over there.  Since I moved to England, I’ve been in love with Topshop.  I’ve also really gotten into Millie Mackintosh’s collection – I think it’s only available online.  I usually shop on the high street, mainly because of my budget restrictions haha!  For bags, I really like Michael Kors and Guess.

What’s the go-to fashion item in your closet that never fails to complete your outfit?

My Stuart Weitzman boots that I’m wearing right now!  I literally wear them with everything.  To work, town, out, with my gym leggings…

What is one item of clothing you won’t be caught dead wearing?


Where do you look for style inspiration? 

Mainly Instagram.  If I find an Instagram account I really like, I look at their blogs.  I’ve always really loved Shea Marie of ‘Peace Love Shea’.  I really like how she can be really girly and elegant but then really badass, which is pretty cool.  I love pairing a girly floral dress with a biker jacket and boots

Buy Shannon’s Miss Selfridge jumpsuit here

If you had to own one person’s wardrobe, whose would it be, and why?

Sienna Miller!  What a babe!  I love everything she wears and how she can pull anything off,  whereas with me I’m always thinking ‘Am I cool enough for this…?’

Buy Shannon’s Miss Selfridge shoes here

What luxury items are you currently lusting for right now?

I’m obsessed with the Valentino Rockstuds.  They’ve been around for a while now and still haven’t gone out of trend.  Every time I see them, I still want a pair and every colour looks amazing especially the pastel pink ones.  I’m obsessed with the Burberry trench coats because they are classics, and I really love the two-tone Celine handbags which are a little bit out of my budget right now!

Once Cashmere is launched, which luxury items would you like to save for?

Those 3!!  Get them on board!!

For healthy living, recipes and fitness tips, visit Shannon’s blog here  and follow her on Instagram @chezshanay



Tamara McCleary | Managing Director, Bonafide Supernova

Tell us a little bit about yourself


I currently work full-time in social media marketing at a creative agency.  I also do a lot of work with blogger outreach, PR and I’m also working on a startup at the moment to build their online profile.  Aside from that, I do some freelance writing and also manage my blog.

What got you into blogging and setting up Bonafide Supernova and who are your biggest inspirations?


When I was at university, I wanted to work in PR and I started blogging as a way to enter into the field.  I studied PR at university and it was a good way for me to have my own online portfolio.

I love female entrepreneurs and when we started the blog, we attended a lot of networking events.  One person who really stands out to me is Naomi Mdudu, founder of The Lifestyle Edit.

How would you describe your style?

My style is definitely a mix of high street and designer, and I also love vintage.  I also love a lot of colour; if you go on any of my social media pages, you’ll see a lot of colour but day-to-day, I wear a lot of black!  I love statement pieces and things that are a little bit quirky.

Where do you shop for clothes and accessories on a normal basis?

I go to Topshop quite a lot because it’s so easy and convenient for every day items.  I also love ASOS, Boohoo and Missguided.  For designer items, I really like Moschino, Vivienne Westwood and Marc Jacobs.

What’s the go-to fashion item in your closet that never fails to complete your outfit?

A fur coat (not real fur!) Obviously not in the summer but it just adds to every outfit.  I also think sunglasses add a lot of pizzazz to any outfit.

If you were given £1m to spend on clothes/accessories, what luxury stores would you splurge that cash on?

I would probably buy a lot of bags at Chanel, then a lot of shoes at Christian Louboutin.  Then Moschino.

What is one item of clothing you won’t be caught dead wearing?

At the moment, I really dislike those army loungewear suits.  I’ve seen quite a few people wearing them and I just don’t like them!

Where do you look for style inspiration?

I get a lot of inspiration from Pinterest and Instagram.  Also, I get a lot of fashion inspiration on the streets.  I see so many cool people on the streets with cool outfits.

If you had to own one person’s wardrobe, whose would it be, and why?

Rihanna.  Her style is just perfect!

What luxury items are you currently lusting on right now?  (Fashion and/or beauty) 

I love the Manolo Blahnik x Rihanna shoes collection, Moschino swimsuits, Sophia Webster heels, I want them all!

Once Cashmere is launched, what luxury items will you be saving for? 

A Chanel bag!

Follow Tamara on Twitter and Instagram, and check out her blog!



Nathan Rollinson | Founder, The Rollinson London

Tell us a little bit about yourself?

This last year has been extraordinary since my blog has taken off so much. I am half British and half Greek, which allows me to combine both backgrounds in my work. I grew up in the idyllic town of Cambridge and I am currently living in the eccentric city of London, where I have learned so much about fashion. I have always admired beautiful things and appreciate the finer things in life, something which I take from my fabulous Grandma

What got you into setting up The Rollinson London and who are your biggest inspirations?

I started with Instagram just over three years ago as a hobby, posting pictures of beautiful hotels I visited, delicious meals I was eating and fancy drinks – just like everyone else in my generation. This hobby turned into more of a career when I realised that I was gaining followers very rapidly, with over 40,000 followers in just under a year. I was gaining a lot of praise and positive comments on my photos, telling me that my photography skills were very unique and how I stood out from other Instagram users. I was inspired to write a blog about my travels around Asia for a few months which included beautiful scenery and hotels. It was during this period that I decided I wanted to become a blogger.My biggest inspirations are Instagram users @FilippoFiora and @matthewzorpas. They showed me that fashion can be accompanied with travel and I thought I’d give it a go!

How would you describe your style?

Mainly, a classic look with a feminine touch. Why can’t all guys love pink like I do? These days, guys’ fashion sense seems far too similar.  I like to be able to stand out from the crowd with my own trademark. For example, my black brogue shoes with a dash of Swarovski studs and a long satin black scarf shaped into a pussy bow around my shirt give a unique style for The Rollinson London.

Where do you shop for clothes and accessories on a normal basis?

GAP for white tees, Zara for everyday wear, Massimo Dutti for shirts and cashmere jumpers, Topman for suits, Ray Ban for sunnies and Gucci and Louis Vuitton for accessories.

What’s the go to fashion item in your closet that never fails to complete your outfit?

A pair of shoes or a bag always completes the whole look. Also, I prefer a neutral-coloured outfit with some drama shoes to draw attention.

If you were given £1 million to spend on clothes or accessories, what luxury stores would you splurge that cash on? 

Harrods has everything I could ever need, an A to Z of designers along with limited edition items. There are so many beautiful items in this store, but with the staggering prices, I guess I will have to save up!

What is one item of clothing you won’t be caught dead wearing? 

Anything with a snake pattern..!

Where do you look for style inspiration?

Classic movies and I am currently quite obsessed with outfits in history, especially the Georgian era and the 1920s.

If you had one person’s wardrobe, whose would it be and why?

David Gandy’s. His classic blazers, monk shoes and neutral toned outfits make it to easy to find a suitable combination. Whateverthe style you like, never be afraid to wear it.

What luxury items you are currently lusting  after right now?

It would be a dream to have a set of luggage from Globe Trotter for an Orient Express experience. I would also love to be covered head to toe in Gucci.

Once Cashmere is launched, what luxury item would you be saving for?

Fendi 2Jours in a grey tone – I have been keeping an eye on it for a while!

For style/travel tips, inspiration and just all-round goodness, check out Nathan’s blog.

Follow Nathan on…
Instagram – @therollinsonlondon
Twitter: @The_R_London
Snapchat – @the_rollinson

Outfit details

Outfit 2:
Blue checked skinny suit jacket 
Blue checked skinny suit trousers
Leather tassel loafer 
Silk tie 

Outfit 3:

YORK lace sneakers
Pink Roll Neck Jumper
Grey check skinny crop trousers 
Slim fit wool and cashmere overcoat 



Read our conversation with VICTORIA METAXAS

Tell us a bit about yourself

I’m half-English, half-Greek and grew up in Dubai, so I have a pretty international background.  After University, I embarked on a career in digital media, but knew my true passion lay in photography and fashion.  I decided to take part in a Fashion Photography course in Milan and spent some of the best six months there, learning Italian and discovering the beautiful country.  Following the course, I returned to London to work at the Net-A-Porter Studio.  Now if that wasn’t a jump right into the heart of the fashion world, I don’t know what is!  I remember the first day I started there, it felt like I was on set of ”The Devil Wears Prada”!  Last September, I decided to take the plunge and go full-time as a fashion and travel photographer, working with some of the biggest fashion bloggers in London.  And the rest is history!  I can say that the last six months have been the most exciting and interesting for me both as a photographer and blogger.  I can only imagine what the next six months will bring…

What got you into setting up Aurora Stories and who are your biggest inspirations? 

I would describe my style as classic and feminine. I’m all about warm tones and pastels, such as creams, camels, baby pinks, and so on.  I love putting together simple outfits with real statement pieces such as an interesting pair of shoes or a hat, for example.  I’m not a maximalist and not a fan of bright colours; it’s all about a classic look with an interesting little twist.

Where do you shop for accessories and clothes on a normal basis?

That’s a difficult question as I’m not one to stick to a specific store.  For basics, I love Zara; I think their elegant, simple designs are perfect for keeping your look sophisticated.  I have actually found myself shopping in Mango for a lot of accessories as well.  For shoes, I’m a huge fan of Aquazurra and LK Bennett. I love the feminine style that Kate Spade designs have.  For bags, Kate Spade create some beautiful pieces and of course, if you really want to splurge, you can’t go wrong with a cheeky purchase from Chloé or Prada.

What’s the go-to fashion item in your closet that never fails to complete an outfit?

To really complete an outfit, I have to say I love a great hat. I think it takes your look one notch up and gives you that little sparkle to stand out of the crowd.

If you were given £1m to spend on clothes/accessories, what luxury stores would you splurge that cash in?

I would buy my dresses from Dolce & Gabbana, their Sicilian-inspired prints are to die for.  I’d splurge on bags from Saint Laurent and Prada.  Shoes would come from Aquazzura, Gianvito Rossi and Gucci.  Hats from Borsalino and Lock & Co Hatters.  I’d have to of course grab a trench from Burberry and a beautiful tailored blazer from Balmain.  My jewels would come from Cartier and luggage from Louis Vuitton.  I think by that point, none of the £1 million would be left!!

What is one item of clothing you won’t be caught dead wearing?

I think more of a look than a piece. I really am not a fan of the oversized Scandi look that hit the streets last winter.  It was all about huge baggy tops, trousers and oversized coats, finished off with a pair of Stan Smiths.  I just felt the look wasn’t elegant in any way and was the total opposite of feminine.

Where do you look for style inspiration?

Shooting fashion bloggers for a living means I’m constantly aware of the latest trends.  I get a lot of inspiration from the girls I photograph, as well as other fashion blogs I follow, and of course Instagram.  You also can’t go wrong with checking out lookbooks of your favourite shops to get an idea of what’s hot this season.

If you had to own one person’s wardrobe, whose would it be and why?

I think it would be Olivia Palermo. I think she dresses with such sophistication and effortless style.  Her outfits always perfectly compliment where she is, whether in Paris, New York, on holiday, at an event… her looks are always bang on!  I would love to have her wardrobe for the day!

What luxury item are you currently lusting over right now?

I would love a pair of these fringe Gucci loafers – perfect height for walking around the city, but also keeping your look chic.  I also love these Aquazurra sandals – so gorgeous for your summer wardrobe!  Dolce & Gabbana have to be one of my all-time favourite brands.  I love the history and inspirations behind all their pieces.  This Sicilian-inspired dress is just the most amazing piece.  I also love this over-sized boater hat from Lock & Co Hatters

Once the Cashmere app is launched, what luxury items will you be saving for? 

Probably those pretty pink Gucci loafers. They will be the perfect accessory for this coming autumn.

For fashion/travel inspiration, check out Victoria’s blog!

Follow Victoria on…
Instagram – @victoriametaxas
Twitter – @VictoriaMetaxas

Outfit details 

Outfit 1:
Top and Choker – Boohoo
Jeans – H&M
Shoes – Mango

Outfit 2:
Hat – Lock & Co Hatters
Scarf – Zara
Shirt – Massimo Dutti
Skirt  – Forever 21

Outfit 3:
Sunglasses – Ray-Ban
Top – Zara

Outfit 4:
Dress – Michael Kors
Shoes – Aldo